The massive shift in social, technology and media has opened a huge opportunity for integration for new roadmaps in engagement strategies to drive actions by the modern consumer. Brands today are still stuck in the era of social media as they fail to prepare for the real challenge ahead.
Several companies are positioning for control of the foodservice system from supply to consumption and the companies that understand this future will be the first to emerge in the next decade with a new roadmap for foodservice success.
In the past 15 years social media was the pivotal moment for restaurants and suppliers to succeed. I have spent that last 20 years identifying these major market shifts from fast casual consumer adoption in 1998 to social media use in 2007. We are on the cusp of a new era of massive change. Like social adoption in 2007 the consumer has begun to open up to a new model of convenience, persuasion and engagement. Brands that position now will be the new leaders of the future.
We build the roadmap for the future
Strategic Brand Consulting
Board and Advisory Roles
Brand and founder evaluations for investment preparation
Consumer science strategies and analytics
Technology roadmaps and execution plans
On Demand technology & delivery strategies
Cross-Competitive Brand Analysis
Interim Chief Digital Brand Officer services
Interim CMO and team development services